What everyone else has to say?

    So, last week I offered you guys a little taste of unobtrusive research that occurs in the fast food industry.  Now I want to know what my other classmates have to say about this method.  This week’s blog focuses on two of my fellow classmates and their interesting insights on unobtrusive methods.
    Jordana Carideo’s blog focuses on the American Cancer Society.  This is definitely significant because it is currently October which means it is Breast Cancer Awareness Month.  In her blog about unobtrusive research Jordana basically uses secondary research  in order to find out how many women and men are affected by the disease.  In order to do this, she read the American Cancer Society’s  Facts and Figures of 2010.  The data she received is a example of secondary research because she received it from another credible source.  This allowed her to get accurate results quickly and easily.  I thought this was a very interesting way to show how the method works because it shows how secondary research can help you receive the exact results you are trying to get in a matter of minutes.
          Another blog that I really enjoyed reading was Jessica Tessier’s blog about sports.  Within the sports area, unobtrusive research is such a vital method that is used everyday.  Jessica talks about how teams and organizations use this method to find out who is being talked about among professionals and the public.   This is really important in public relations because you need to know where your client is being targeted and towards what public.  In her blog, Jessica starts off her research by simply browsing the web and coming across a article about Roy Halladay.  She then wanted to dig deeper into the issue and began finding different websites that compared the Phillies and Reds and their different stats. 
         Both these blog’s research methods are considered unobtrusive.  This is due to the fact that people’s lives and environments were not intruded upon while conducting the research.  Both researchers used the Internet and secondary research to get their information.  No participants, or interviews were needed.