Final Chapter

    This week will be my last blog that I will be writing for the semester.  I really hope you enjoyed reading my posts each week and learning more about the research tools that the fast food industry uses in order to collect valuable information about their services.  For this week, I will again discuss two of my classmate’s blog posts that I have found really interesting throughout the semester.
    The first blog I would like to discuss is Lisa’s blog on entertainment.  Throughout the course of the semester, Lisa has given a wide range of interesting topics regarding entertainment whether it  pertained to radio, television, fashion, ect.  Lisa has done a great job relating our class discussions to current events.  One of her most recent blog posts discusses the research method of surveying.  Lisa decided to talk about the November month which signifies election time.  She goes on to talk about the survey process that goes hand in hand with the voting process.  The act of voting consists of a individual doing a survey.  It’s interesting to know that surveys are used in order to decide who is going to run our country.  It makes you realize how important this research tool really is.  I really liked how Lisa connected our registration for classes to the survey process that QU students use.  For example, I use ratemyprofessor.com during each registration period and without these survey’s the class selection process would definitely be more of a  tedious process. 
    The next blogger I will be discussing is Rachel B’s blog  that focuses on Google’s success and it’s future expansion in regards to public relations.  I found this blog extremely interesting because Google is a search engine that people use everyday.  It has been known to be one of the most successful search engines available on the internet today.  Rachel does a exceptional job researching the current issues that Google has experienced and the different research methods used in order to deal with crisis management and public awareness.  In her latest blog about surveys, Rachel discusses a job description that was found posted on Google’s corporation website that is entitled survey research scientist.  Rachel uses this to explain how important research, especially survey research is to every industry.  The role of this particular job  was to have the opportunity to design, execute and analyze surveys across the most important parts of Google’s business and products.  This was interesting to read about because many corporations hire individuals just specifically for survey analysis.  This shows how important these research methods really are and shows the time and effort put into them. 
    Well it has been a real pleasure not only writing my blog but having the opportunity of reading what my classmate’s have to say about the world of PR research.  I’ve learned that research methods are used so often that they have become such a vital part of the public relations industry.