Surveys

        As we discussed in class, the survey technique is the most popular method for quantitative research. Survey’s provide a typically easy and inexpensive way to get measurable results that provide structured answers.  Almost every company in the industry conducts surveys in order to get feedback about their company, client or service. It is the easiest way to receive public opinion in the most straightforward  possibly way.  Many times people are hired and designated to conducting and distributing surveys out. 
    Fast food companies such as McDonald's, Wendy’s and Arby’s want their customers to fill out as many survey’s as they offer.  A important plan for marketing and business strategy comes from the feedback received from survey’s.  They want to know how the public perceives their new products and service.  While browsing online about this issue I came across a article that showed some of the tactics used by restaurants in order to get customers to fill out survey’s.  Because online surveying is one of the easiest ways to conduct this type of method, many fast food restaurants offer free food in exchange for the completion of a survey.  For example, Arbys and Wendy’s printed free food offers on the back of their receipts in order to urge customers to go online and fill out their survey.  The article also briefly explains how the surveys work.  For example, the customer would go to the website printed on the receipt, and answer a survey that usually takes 5 minutes.  Many of these survey’s ask you for the store # in order to get specific responses to that store location.  After the survey is completed you get a validation code which you bring back to the restaurant to receive your fast food items. 
    Giving away free food is worth it to these fast food industries because they need these survey responses to conduct market research and keep in touch with the opinions of the customers.  Many times when a new commercial or product comes out surveys are given out at the actual fast food restaurant in order to get immediate feedback from the costumers.  Surveys will continue to be part of the fast food industry because customer service is always a main priority for business planning.